Day 14 : Thursday 24 March - Marketing, branding etc.. - Gaining a Competitive Edge

Ronel Rensburg (Prof) – Marketing, branding and effective communication
What an extraordinary person – somewhat eccentric though. But her approach to branding through communication, marketing, branding and reputation management and for all of this we need an integrated approach.

Nisha Sewdass (Dr) – Gaining a competitive edge I was pleasantly surprised by this lecture and really enjoyed what she had to share with us. Competitive Intelligence (CI) was a subject during my studies and this was a nice refresher for me. One tends to forget so many things in your day to day activities that one forgets the impact of CI. I also enjoyed the way she applied it to LIS profession.